How should women feel when engaging with intimates?
To start the ideation process, I thought back to my high school days of working in lingerie retail, identifying the breakdowns and missed opportunities that exist in the intimates world.
Because this is such a personal experience for every woman, helping her feel positive emotions throughout the process is essential. So, in creating this suite of tools, I identified the following three emotions to design around.
Empowered
Comfortable
Playful
Explore Grand Reveal
First thing’s First. Fit is Fundamental.
Did you know that more than half of the women in the US wear the wrong bra size? That’s a whole lot of missed comfort and confidence opportunities.
Before going any further, make sure you’re rockin' the right size with Flawless Fit: the pioneer feature from Grand Reveal.
Grab your bras and look for:
- gaps or spillover in the cups
- loose bands and straps
- underwire poking out
Grab your bras and look for:
- gaps or spillover in the cups
- loose bands and straps
- underwire poking out
Download Grand Reveal
Rough Screen Sketching
Incremental Refinements in Sketch
The first screen didn't clearly communicate the prompt for photo capture, and the drawings communicated to my peers that this was an activity you would have to do unclothed, which definitely doens't fit with my goal of comfort.
I initially got a bit too shadow-happy when trying to add dimension to the screen. The ombre made the screen feel dated, so I abandonned it and went back to crisp white.
Even then, I still didn't feel satisfied with the screen, so I pulled everything off and started fresh, playing with positioning and proportions.
Now, don’t let your bras get too far gone again.
The vision
Custom inputs and user data help you keep track of when it may be time for a fresh bra.
Have a replacement sent to your door in just two clicks!
The feature
Bra Tracker can be found within Grand Reveal.
Time for the fun stuff. Let’s make your personal items...well..personalized..
The vision
Your dream bra is no longer out of reach! Select from a cornucopia of colors, and add an adornment for a little something special.
The feature
Customizer can be found within Grand Reveal.
Chemistry Matchmaker
What complements a personalized bra better than a personal fragrance?
Find the perfect aromas for your body chemistry.
In the Studio
The bracelet’s band is made of a luxurious, silky fabric, and the jewel is a luminous crystal.
Chemistry Matchmaker Blueprint
A look at the behind-the-scenes magic.
The Grand Reveal
So, you have your ideal size, your refreshed wardrobe, your custom goodies, and your chemistry-matched fragrance…
…now all that’s left to do is STRUT!
The Strut Experience
About the Author
Hi! I am a student at the Austin Center for Design, where I am studying interaction design and social entrepreneurship. Prior to embarking on this education, I worked in market research, designing surveys for private equity firms and their portfolio companies. I love the contrast in research approach here: taking a richer, deeper dive into each person vs. abstracting them to a number. I look forward to continuing this challenging and rewarding work, and to seeing where my intrigues guide me to next.
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