The cafe is a place for everyone - a place to refuel, to relax, to work, and to connect with others.
But what will happen to the culture of cafes as the digital age sweeps through them?
Will technology support the culture of place and utility that cafes are known for, or will technology create a confused, alienating experience there?
Through a series of projects for my Studio Foundations class at the Austin Center for Design, I developed several ideas for how technologies can support the cafe experience for customers and staff. These functions are pulled together in an app called Bean
Bean has both staff-facing and customer-facing versions.
Bean for staff helps them to be more productive and to connect with customers. The customer-facing version of Bean help them make better choices about the food and drink they enjoy when visiting a participating cafe.
Cafes serve a wider range of coffee brewing techniques every year. Each style requires a different courseness of coffee grind. What's more, customers brew these styles at home. Grinding a variety of beans and coffee grinds for use in-house and for sale to customers is cumbersome to deliver in a cafe. How can technology help deliver this variety of product?
The grind feature in the Bean app allows the barista to grind beans to exact specifications quickly and without manual settings in the grinder. This app suggests the development of a "smart" grinder that can pair with and be controlled by the Bean app. Once paired, simply select from the pre-sets for grind-style or bean and press "Grind". The settings can be configured to customize the brew and bean types available at the cafe.
One of the defining features of the cafe is the sense of community found there. One down-side of digital technology, however, is that opportunities for connection are missed because individuals are absorbed in their phones or computers. How can cafe staff support customers to feel welcome and known in their cafe?
The Bean app supports staff to develop relationships with customers through the customer profile feature. Customers can opt-in to create an account when they make a purchase, and afterward, staff can reference the profiles to improve the customer experience.
From making their own beer to roasting their own coffee, modern consumers are more and more taking the reins in crafting their consumer experience. How can technology create engaging opportunities for customers to shape the coffee drinks they consume in a cafe?
The Visual Drink Creator is a feature that displays at check-out so consumers can select their drink types, add-ons, and features.
The milk and cream offered at a cafe are usually left for customers to add on their own. Keeping these containers replenished is important to satisfy customers, and keeping them at a safe food-handling temperature is critical to avoid food-poisoning. Is there a way technology can make it easier to keep these containers full and safe to drink?
Milk-Sense is a device integrated in the container top which helps staff members monitor milk and cream containers remotely to ensure they're full and safe to drink.
Milk-sense uses an inexpensive laser and wireless chip to track the quantity and temperature of liquid inside the milk container. By measuring the distance between the lid and the liquid, the device can determine both the amount of remaining liquid in the container and the temperature of the liquid.
The prototype is designed to fit the Nissan Thermos - the most commonly found milk carafe. It's used in Starbucks and many other cafes around the world.
One challenge that many people face in a cafe is choosing what to eat. Often, food is on display in a case or on a counter, and there is scant information available about those items to help a customer make a decision. How can technology support customers to learn more about what's in their food?
The customer version of the Bean app has a Food Viewer feature that allows users to view information about the food on display. To use the feature, a customer simply uses the phone camera to view food item, presses "Scan", and the app will display information about the food item to inform the customer's decision.
To prototype the feature, I worked with my instructor to develop a prototype of the app and then tested that prototype with multiple users at a neighborhood cafe. See the prototype in action in the images and video below.
Another challenge coffee-drinkers often have is running out of coffee at home or else having too much coffee that goes stale before it's used. How might a simple app feature help coffee-drinkers make better decisions about how much coffee to purchase at the local cafe?
The Coffee-Bean Calculator helps customers figure out how much coffee to buy with a few straight-forward inputs.
My name is Noah Ratzan, and as of October, 2017, I'm finishing my first quarter studying Interaction Design at the Austin Center for Design (AC4D).
I am an insatiably curious learner, observer, and problem-solver, and I’m passionate about the intersection of creativity, people, and design to create positive social change.
Prior to coming to AC4D, I worked in education as a school teacher, a non-profit program manager, and finally as a director for an educational non-profit, the Connecticut Pre-Engineering Program. After eight years in education, I am now shifting to a career in user-centered design where I can better leverage my love of design, strategic thinking, and problem-solving to create better and more effective products and services.
I’m love the rigor and holistic design education available at AC4D as well as the warmth, culture and community of Austin, Texas.
Outside of work, I enjoy adventures with friends and family, cooking, learning new languages, travel, music, and exploring new cultures.